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Is Win-Win Really Achievable?

Have you noticed that almost everything is a confrontation these days?  It seems that whenever you turn around someone has hard feelings or is emotionally upset with someone.  If we read the latest business books, we should be ‘seeking win-win’ in all of our confrontations.  But is that practically possible?  And if so, how actually does it happen?  Do we go into a confrontation really knowing that we want win-win out of it? With all these confrontations, you might think

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